What is Search Engine Optimization and How Does SEO Helps you rank your website on Google.
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When you created your website, you probably thought about your users and tried to make it easier for them to find and explore your content. One of those users is a search engine that helps users discover your content. Search engine optimization (SEO) is about helping search engines understand your content and helping users find your website and make a decision about whether to visit your website via a search engine.
In Search Essentials, you’ll find the key elements that will ensure your website appears in Google searches. Whilst there is no guarantee that a particular website will be included in Google’s index, websites that follow the Search Essentials are more likely to appear in Google’s search results. Search engine optimization is all about taking the next step and improving your website’s presence in search. This guide will take you through some of the most common and effective improvements you can make to your website.
There are no secrets here that will automatically get your website to the top spot on Google (sorry!). Some of the suggestions may not even apply to your business, but following best practice will hopefully make it easier for search engines (not just Google) to crawl, index and understand your content.
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How does Google Search work?
Google is a fully automated search engine that uses programmes known as crawlers to constantly search the internet for pages that we can include in our index. Normally, all you have to do is publish your website on the Internet. In fact, the vast majority of pages listed in our results are found and added automatically as we crawl the web. If you want to know more, you can find documentation on how Google discovers, crawls and serves websites here.
How long until I see impact in search results?
Every change you make takes a certain amount of time to be adopted by Google. Some changes can take effect within a few hours, others can take several months. In general, you should wait a few weeks to assess whether your work has had a positive impact on Google search results. Remember that not all changes you make to your website will have a noticeable impact on search results. If you’re not happy with your results and your business strategies allow it, try repeating the changes and see if they make a difference.
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